1. About these terms
These terms apply when you use aiforyou.academy and when you buy training or other services from AI For You Academy, run by Ben Abernethy, trading as AI For You Academy (“we”, “us”, “our”).
“You” means the business that uses our website or buys our services, and the person acting on its behalf.
Our services are for businesses, including sole traders acting for their business. They are not sold to consumers. By booking our services, you confirm you are acting for business purposes.
2. Using our website
You may use our website to find out about our services and contact us. Please don't misuse it, for example by trying to gain unauthorised access, submitting false information or sending spam through our forms.
The content on our website is general information, not advice for your specific business. We keep it accurate and up to date where we can, but we don't guarantee it is complete or error-free, or that the website will always be available.
Our website may link to other websites. We aren't responsible for their content or how they handle your data.
How we handle personal information is explained in our privacy policy.
3. Our services
Our main service is the 90-Day AI Accelerator. It typically includes identifying your 3 biggest AI opportunities, creating your AI Framework, hands-on training for you and your team, and guidance on setting up AI agents and systems, with support between sessions.
Training may be delivered in person, over live video or both. The exact scope, number of sessions and delivery format for your business will be set out in your written proposal.
4. How our agreement is made
Your free call is free and places you under no obligation. After the call, we'll send you a written proposal with the scope and price.
Our agreement starts when you accept the proposal in writing (email is fine) or make your first payment, whichever happens first. The agreement is made up of your proposal and these terms. If they conflict, the proposal takes priority.
5. Prices and payment
The 90-Day AI Accelerator starts from £495 per month. Your exact price depends on the size of your team and what your wins involve, and will be confirmed in your proposal.
Unless your proposal says otherwise, fees are invoiced monthly in advance and payment is due within 14 days of the invoice date. Prices exclude VAT, which will be added where it applies.
If payment is late, we may pause sessions until it's paid. We may also charge interest and compensation on late payments as allowed under the Late Payment of Commercial Debts (Interest) Act 1998.
Fees don't include the cost of any third-party software, AI tools or subscriptions your business uses. You pay for these directly, under the provider's own terms.
6. Length of programme and cancelling
The 90-Day AI Accelerator has a minimum term of 3 months. By booking, you agree to pay for the full minimum term.
After the minimum term, you can continue on a rolling monthly basis. Either of us can end ongoing monthly support by giving 30 days' written notice.
Either of us may end the agreement straight away by giving written notice if the other seriously breaks these terms and doesn't put it right within 14 days of being asked to, or becomes insolvent.
If the agreement ends, you pay for services provided up to the end date. Anything we have already delivered to you, such as your AI Framework, remains yours to use as set out in section 10.
7. Sessions and rescheduling
We'll agree session dates and times with you. If you need to move a session, please give us at least 48 hours' notice and we'll rearrange it at no cost.
With less notice, or if nobody attends, the session may count as delivered. We'll always try to be flexible where we can.
If we need to move a session, we'll give you as much notice as possible and rearrange it at no cost to you.
8. Your responsibilities
To get the most from your training, you agree to:
- make your team available for the sessions you've booked
- give us accurate information about your business and how it works
- provide access to the systems and tools we need, where you choose to
- make sure you have the right to share any information, including personal data, that you give us during training
- provide a safe working environment for any in-person sessions
9. AI tools and results
We train you and your team to use AI tools effectively and safely. The AI tools themselves are provided by third parties, such as OpenAI, Google, Microsoft or Anthropic, under their own terms. We don't control them and aren't responsible for how they work, change or are priced.
AI can make mistakes. You are responsible for how your business uses AI, including checking AI-generated content before relying on it or sending it to customers, and for following the law and your own policies when using AI with customer or business data.
We're confident in our training, and we'll always do our best work for you. But results depend on many things outside our control, including how your team uses what they learn, so we can't guarantee specific outcomes such as a set number of hours saved or a particular increase in revenue.
10. Intellectual property
We own the rights in our training materials, methods, templates and website content. You may use the materials we give you within your own business, for as long as you like, including after our agreement ends. You may not resell them, share them outside your business or use them to train others commercially.
Your AI Framework and anything we create specifically for your business are yours to use within your business.
Your business information and data remain yours. We only use them to deliver our services to you.
11. Confidentiality and data
We'll keep your business information confidential and only use it to deliver our services. We won't share it with anyone else unless you agree, or the law requires us to.
Please only share personal data with us during training where it's needed. Where we handle personal data on your behalf, we'll do so only on your instructions, keep it secure and comply with UK data protection law. If needed, we'll agree a separate data processing agreement with you.
12. Our liability
Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that can't legally be limited.
Otherwise, we aren't liable for any loss of profit, revenue, business, data or goodwill, or for any indirect or consequential loss.
Our total liability to you under or in connection with our agreement is limited to the fees you have paid us in the 12 months before the event giving rise to the claim.
We aren't responsible for delays or failures caused by events outside our reasonable control, such as illness, severe weather or the failure of third-party services.
13. General
- Changes to these terms: we may update these terms from time to time. The version in place when you accept your proposal applies to your programme, unless we both agree otherwise in writing.
- Transfer: you may not transfer your agreement to anyone else without our written agreement.
- Whole agreement: your proposal and these terms are the whole agreement between us about our services.
- If part of these terms is invalid, the rest still applies.
- Not enforcing a right straight away doesn't mean we've given it up.
- Third parties: nobody else has any rights under these terms.
- Law: these terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
14. Contact us
If you have any questions about these terms, email info@aiforyou.academy. If something isn't right, please tell us and we'll do our best to put it right quickly.