1. Who we are
AI For You Academy provides AI training for small businesses. This policy explains how we collect and use your personal information when you visit aiforyou.academy, contact us or work with us.
The data controller responsible for your information is Ben Abernethy, trading as AI For You Academy. In this policy, “we”, “us” and “our” mean AI For You Academy.
If you have any questions about this policy or your data, email info@aiforyou.academy. You can also write to us at 54 James Street, Liverpool.
2. What we collect
Information you give us
When you use our forms, we collect:
- Call back requests: your name, email address, phone number, the best time to call you and anything else you choose to tell us.
- Enquiries and free call bookings: your name, email address, phone number (if you give it), what your enquiry is about and your message.
- Newsletter sign-ups: your email address.
We also record that you ticked our consent box, the wording you agreed to, and when you agreed, so we can show we have your permission.
Information collected automatically
When you submit a form, we record which page you were on and the website that referred you to us, if any. This helps us understand how people find us.
Like all websites, our hosting provider automatically receives technical information when you visit, such as your IP address, browser type and the pages you request. This is used to deliver the website and keep it secure.
Information from clients
If you become a client, we also hold the information needed to deliver your training and manage your account, such as the names and work email addresses of the team members we train, your business details, and invoicing and payment records. During training we may see information about how your business works. We only use it to deliver your training.
3. How we use it and why
The law says we must have a lawful basis for using your personal information. Here's what we use it for and the basis we rely on:
| What we use it for | Lawful basis |
|---|---|
| Replying to your enquiry, calling you back and arranging your free call | Your consent, and taking steps at your request before entering into a contract |
| Delivering training and support to clients | Performance of a contract |
| Invoicing and keeping financial records | Legal obligation |
| Sending marketing emails | Your consent |
| Keeping our website secure and blocking spam | Our legitimate interests in protecting our website and business |
| Understanding how people find us, to improve our website | Our legitimate interests in running and improving our business |
We do not use your information to make automated decisions that have legal or similarly significant effects on you.
4. Marketing emails
We only send you marketing emails, such as AI tips and news about our training, if you have ticked the box to agree. The box is never ticked for you.
You can unsubscribe at any time using the link in any of our emails, or by emailing info@aiforyou.academy. Unsubscribing won't affect any training you have booked with us.
6. International transfers
Some of our service providers, including Google and Vercel, may process data outside the UK, including in the United States. Where this happens, we make sure appropriate safeguards are in place, such as the UK–US data bridge or the standard data protection clauses approved by the UK government.
7. How long we keep it
- Enquiries and call back requests that don't lead to working together: up to 24 months, then deleted.
- Newsletter sign-ups: until you unsubscribe. We keep a record that you unsubscribed so we don't email you again.
- Client records: for as long as you're a client, then 6 years after our work ends, as required for tax and accounting purposes.
9. Keeping it safe
We use appropriate technical and organisational measures to protect your information. Our website uses HTTPS encryption, and access to the data you submit is restricted to the people who need it to respond to you.
10. Your rights
Under UK data protection law, you have the right to:
- ask for a copy of the personal information we hold about you
- ask us to correct information that is wrong or incomplete
- ask us to delete your information
- ask us to restrict how we use your information
- object to us using your information
- ask us to transfer your information to you or another organisation
- withdraw your consent at any time, where we rely on it. This won't affect anything we did before you withdrew it.
To use any of these rights, email info@aiforyou.academy. There's no charge, and we'll respond within one month. We may need to ask for proof of your identity first.
11. Complaints
If you're unhappy with how we've handled your information, please contact us first at info@aiforyou.academy and we'll do our best to put it right.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk/make-a-complaint or by calling 0303 123 1113.
12. Children
Our services are for businesses and are not aimed at children. We do not knowingly collect information from anyone under 18.
13. Changes to this policy
We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated at the top. If we make significant changes, we'll let you know where appropriate.